Reposition

How many relationships have ended over money that was never paid back? I built a campaign on that tension, one that changed how people see BLIK: from a payment tool to a way to keep money from ruining relationships.

Concept

Script

Filmed + AI

Reposition

How many relationships have ended over money that was never paid back? I built a campaign on that tension, one that changed how people see BLIK: from a payment tool to a way to keep money from ruining relationships.

Concept

Script

Filmed + AI

Reposition

How many relationships have ended over money that was never paid back? I built a campaign on that tension, one that changed how people see BLIK: from a payment tool to a way to keep money from ruining relationships.

Concept

Script

Filmed + AI

Reposition

How many relationships have ended over money that was never paid back? I built a campaign on that tension, one that changed how people see BLIK: from a payment tool to a way to keep money from ruining relationships.

Concept

Script

Filmed + AI

Reposition

How many relationships have ended over money that was never paid back? I built a campaign on that tension, one that changed how people see BLIK: from a payment tool to a way to keep money from ruining relationships.

Concept

Script

Filmed + AI

3

spots: 1×30s, 2×15s

10M+

YouTube views in 60 days

2

shoot days

4

larger-than-life characters

3

spots: 1×30s, 2×15s

10M+

YouTube views in 60 days

2

shoot days

4

larger-than-life characters

3

spots: 1×30s, 2×15s

10M+

YouTube views in 60 days

2

shoot days

4

larger-than-life characters

3

spots: 1×30s, 2×15s

10M+

YouTube views in 60 days

2

shoot days

4

larger-than-life characters

3

spots: 1×30s, 2×15s

10M+

YouTube views in 60 days

2

shoot days

4

larger-than-life characters

Three spots, one world

The spots contrast two eras: back then, settling up set off an avalanche of tension; today, the People of the BLIK Era settle up with no hassle.

Three spots, one world

The spots contrast two eras: back then, settling up set off an avalanche of tension; today, the People of the BLIK Era settle up with no hassle.

Three spots, one world

The spots contrast two eras: back then, settling up set off an avalanche of tension; today, the People of the BLIK Era settle up with no hassle.

Three spots, one world

The spots contrast two eras: back then, settling up set off an avalanche of tension; today, the People of the BLIK Era settle up with no hassle.

Three spots, one world

The spots contrast two eras: back then, settling up set off an avalanche of tension; today, the People of the BLIK Era settle up with no hassle.

BLIK’s money request feature appeared in a campaign for the first time. Instead of flagging it as new, I showed it as something that simply exists and works. Naturally.

BLIK’s money request feature appeared in a campaign for the first time. Instead of flagging it as new, I showed it as something that simply exists and works. Naturally.

BLIK’s money request feature appeared in a campaign for the first time. Instead of flagging it as new, I showed it as something that simply exists and works. Naturally.

BLIK’s money request feature appeared in a campaign for the first time. Instead of flagging it as new, I showed it as something that simply exists and works. Naturally.

All three spots reference Janosik, the Robin Hood of Polish highland folklore, who became the campaign’s cultural touchstone for “financial misadventures” between people. The spots use Jerzy Matuszkiewicz’s original theme from the 1970s TV series, which gives the whole campaign a recognizable, warm, homegrown feel.

All three spots reference Janosik, the Robin Hood of Polish highland folklore, who became the campaign’s cultural touchstone for “financial misadventures” between people. The spots use Jerzy Matuszkiewicz’s original theme from the 1970s TV series, which gives the whole campaign a recognizable, warm, homegrown feel.

All three spots reference Janosik, the Robin Hood of Polish highland folklore, who became the campaign’s cultural touchstone for “financial misadventures” between people. The spots use Jerzy Matuszkiewicz’s original theme from the 1970s TV series, which gives the whole campaign a recognizable, warm, homegrown feel.

All three spots reference Janosik, the Robin Hood of Polish highland folklore, who became the campaign’s cultural touchstone for “financial misadventures” between people. The spots use Jerzy Matuszkiewicz’s original theme from the 1970s TV series, which gives the whole campaign a recognizable, warm, homegrown feel.

All three spots reference Janosik, the Robin Hood of Polish highland folklore, who became the campaign’s cultural touchstone for “financial misadventures” between people. The spots use Jerzy Matuszkiewicz’s original theme from the 1970s TV series, which gives the whole campaign a recognizable, warm, homegrown feel.

40+ TikToks for Gen Z, one funnel

Next project 2/8

40+ TikToks for Gen Z, one funnel

Next project 2/8

40+ TikToks for Gen Z, one funnel

Next project 2/8

40+ TikToks for Gen Z, one funnel

Next project 2/8

40+ TikToks for Gen Z, one funnel

Next project 2/8

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