Belonging

We all have places like these. Sopot’s Baltic beach at dawn, Mount Giewont in the mist, a Masurian lake with no cell service. Day to day, we miss them: the taste, the atmosphere, that one particular feeling you can’t fake.

Concept

Filmed + AI

AI Storyboard

Belonging

We all have places like these. Sopot’s Baltic beach at dawn, Mount Giewont in the mist, a Masurian lake with no cell service. Day to day, we miss them: the taste, the atmosphere, that one particular feeling you can’t fake.

Concept

Filmed + AI

AI Storyboard

Belonging

We all have places like these. Sopot’s Baltic beach at dawn, Mount Giewont in the mist, a Masurian lake with no cell service. Day to day, we miss them: the taste, the atmosphere, that one particular feeling you can’t fake.

Concept

Filmed + AI

AI Storyboard

Belonging

We all have places like these. Sopot’s Baltic beach at dawn, Mount Giewont in the mist, a Masurian lake with no cell service. Day to day, we miss them: the taste, the atmosphere, that one particular feeling you can’t fake.

Concept

Filmed + AI

AI Storyboard

Belonging

We all have places like these. Sopot’s Baltic beach at dawn, Mount Giewont in the mist, a Masurian lake with no cell service. Day to day, we miss them: the taste, the atmosphere, that one particular feeling you can’t fake.

Concept

Filmed + AI

AI Storyboard

4

locations

3

signature flavors

10

quantitative studies with 5,200 respondents

1

TV spot with many cutdowns

4

locations

3

signature flavors

10

quantitative studies with 5,200 respondents

1

TV spot with many cutdowns

4

locations

3

signature flavors

10

quantitative studies with 5,200 respondents

1

TV spot with many cutdowns

4

locations

3

signature flavors

10

quantitative studies with 5,200 respondents

1

TV spot with many cutdowns

4

locations

3

signature flavors

10

quantitative studies with 5,200 respondents

1

TV spot with many cutdowns

Everyone has favorite places in Poland. In the 30-second spot, I took viewers on a journey through four of them, opening with a question: What does time off taste like? The spot was then cut down into 15-, 8-, and 6-second versions.

Everyone has favorite places in Poland. In the 30-second spot, I took viewers on a journey through four of them, opening with a question: What does time off taste like? The spot was then cut down into 15-, 8-, and 6-second versions.

Everyone has favorite places in Poland. In the 30-second spot, I took viewers on a journey through four of them, opening with a question: What does time off taste like? The spot was then cut down into 15-, 8-, and 6-second versions.

Everyone has favorite places in Poland. In the 30-second spot, I took viewers on a journey through four of them, opening with a question: What does time off taste like? The spot was then cut down into 15-, 8-, and 6-second versions.

Everyone has favorite places in Poland. In the 30-second spot, I took viewers on a journey through four of them, opening with a question: What does time off taste like? The spot was then cut down into 15-, 8-, and 6-second versions.

The idea rests on a word built into the brand name: PRZY, Polish for “close by.” It stands for closeness, availability, and presence.

The idea rests on a word built into the brand name: PRZY, Polish for “close by.” It stands for closeness, availability, and presence.

The idea rests on a word built into the brand name: PRZY, Polish for “close by.” It stands for closeness, availability, and presence.

The idea rests on a word built into the brand name: PRZY, Polish for “close by.” It stands for closeness, availability, and presence.

The idea rests on a word built into the brand name: PRZY, Polish for “close by.” It stands for closeness, availability, and presence.

The places we love are always PRZY (close by) when you reach for a bag of Przysnacki.

The places we love are always PRZY (close by) when you reach for a bag of Przysnacki.

The places we love are always PRZY (close by) when you reach for a bag of Przysnacki.

The places we love are always PRZY (close by) when you reach for a bag of Przysnacki.

The places we love are always PRZY (close by) when you reach for a bag of Przysnacki.

A TV spot with Daria Ładocha

A TV spot with Daria Ładocha

A TV spot with Daria Ładocha

A TV spot with Daria Ładocha

A TV spot with Daria Ładocha

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